Ernst SCHMID, 2014 Wir sind Energieautark Wir sind Energieautark

 “WE ARE ENERGY SELF-SUFFICIENT” – Through his art, Ernst Schmid calls for a switch to alternative energy sources that leave imported energies such as fossil fuels out of the loop. Although his composition, the choice of colours, and the arrangement of the lettering have a playful air, considerable serious intent underpins this theme. Independence, sustainability, security of supply, and cost savings are just some of the issues associated with energy self-sufficiency. Schmid’s work moves beyond the artistic realm and addresses a promising contemporary option. The minimalist depiction of the sun, set at the centre of the image as a universal symbol, succinctly sums up the artist’s message, which is supplemented with text. His work recalls bright, original advertisements, incorporating characters painted with light-hearted irregularity and dividing words with scant regard for grammatical rules. The work thus reflects his original, hallmark visual language, governed by its own specific order.